What is the overall strategy of Bulgari in China? Why is this strategy formulated? Jean Christoph Babin: The Chinese market and consumers are younger than other countries Fake Van cleef necklace Jewelry, and the pyramid structure drives us to focus more on brand culture marketing Replica Van cleef necklace. In China, we will place more emphasis on craftsmanship, purity, our Italian descent and the “righteousness” I mentioned before, which can cause more resonance in the Chinese market. In our daily business operations,
we will also consider Chinese consumers in particular, incorporating elements that are particularly resonating, such as jade. At the same time, we also pay great attention to creating some unique brand experiences in China. For example, we have specially opened two Bulgari hotels in China, which is very unique. We want to give Chinese consumers a more comprehensive brand experience, and this experience should not be limited to the hour in the boutique. In the boutique, you can learn about the appearance of the Bulgari brand, and we believe that in the hotel, customers can experience the meaning of the Bulgari brand from multiple angles and deeper.