I firmly believe I have a unique approach to public relations that has proven itself to be more effective over the long run than many techniques that have been traditionally employed.

I know what it's like to be at a top-level outlet where 100 e-mails and countless phone calls every day is a way of life. Like everyone else, people in the media are struggling to get through a day having achieved everything on their "to-do list."

That's why I put a great deal of emphasis in creating a message that outlets will find valuable and delivering it to the appropriate people. My experience has shown reporters and editors greatly favor this approach and will not only use my clients once, but will come to them as resources, greatly enhancing the chances of repeat coverage.

In the interest of facilitating a discussion on PR methodologies, I have created a blog which can be accessed here.

Cyrus Afzali has contributed his thoughts on PR-related issues for a number of publications, a sample of which follow:

Commentary Clips
		Media Outlet: O'Dwyer's PR Newsletter Title: PR's Top Talent Is Needed for Media Work Date: January 15, 2008		Read Clip
		Media Outlet: O'Dwyer's PR Newsletter Title: Editors Complaints Have Merits Date: December 4, 2007		Read Clip
		Media Outlet: PRWeek Title: LMA States Its Case in The Times Date: September 17, 2007		Read Clip
		Media Outlet: TalentZoo.com Title: Social Media Can Have a Crucial Impact on a Company's Reputation Date: January 29, 2009		Read Clip
		Media Outlet: TalentZoo.com Title: Trades Can Often Be A Good Sale Date: September 11, 2008		Read Clip
		Media Outlet: TalentZoo.com Title: When It Comes to Picking Clients, Stick With What You Know Date: July 4, 2008		Read Clip