I firmly believe I have a unique approach to public relations that has proven itself to be more effective over the long run than many techniques that have been traditionally employed.

I know what it's like to be at a top-level outlet where 100 e-mails and countless phone calls every day is a way of life. Like everyone else, people in the media are struggling to get through a day having achieved everything on their "to-do list."

That's why I put a great deal of emphasis in creating a message that outlets will find valuable and delivering it to the appropriate people. My experience has shown reporters and editors greatly favor this approach and will not only use my clients once, but will come to them as resources, greatly enhancing the chances of repeat coverage.

In the interest of facilitating a discussion on PR methodologies, I have created a blog which can be accessed here. I welcome any and all visitors to contribute their opinions.